More Than a Logo.
A Living, Breathing Identity.
I design brands with soul—rooted in craft, sharpened by insight, and tailored to spark genuine connection.
Copy. Print. Race.
Toshiba wanted to rev up excitement around their sponsorship of the Rolex Grand-Am Racing Series, so I geared up with a race-inspired logo and high-energy graphics. From checkered flags to roaring engines, every detail captures the thrill of Race Day—fast, fun, and unforgettable.
More Than a Meal. It's a Movement.
Fresh, fast, and flavor-forward—Konala’s identity needed to match the energy of its food. I cooked up a bold, modern brand system bursting with warmth and personality, from the playful bowl-and-fork icon to the vibrant yellow-and-black palette. The result? A crave-worthy look that helped launch their first store with a bang, their second with confidence, and a franchise future that’s just heating up.
Form, Function, and Full Throttle
Fixate Designs redefines the traditional symbol of marriage with a bold, untraditional identity. Designed for a silicone wedding ring company rooted in action sports, this brand captures the unity of commitment through a modern lens. A sleek mark, active energy, and vibrant color palette set Fixate apart in a category ready for disruption.
Precision in Every Detail
Valley Air Testing blends sharp design with sharp service. A custom mark cleverly combines the “V” and “A” to form a strong, modern symbol—anchoring a brand identity that’s clean, consistent, and trustworthy across every touchpoint. From trucks to tech, the system reinforces Valley Air’s commitment to care, quality, and professionalism.
From Unknown to Unmissable
When Balance of Nature partnered with us, they had a solid product and a big vision—but a brand that wasn’t pulling its weight. We reimagined their identity from the ground up: bold typography, clean packaging, and a visual system rooted in trust and vitality. The result? A brand that helped transform a niche supplement into a national success story.
Design with a Pulse.
Edwards Lifesciences needed their ethics and compliance initiative to stand out — not blend in. So I brought bold, high-impact design to the table. Eye-catching visuals, smart messaging, and a cohesive campaign that didn’t just inform, it energized. The result? An internal event that got people talking, thinking, and most importantly — engaging. Because even the most serious messages deserve serious attention.
Clean Never Looked this Classic.
Soak + Shine is not just a car wash — it’s a time machine with soap. This place will clean your ride (and your pup!) with old-school charm and new-school sparkle. Think vintage vibes, smiling service, and a brand that’s more nostalgic than your grandpa’s aftershave. It’s clean, it’s quirky, and it might just be the most fun you’ve ever had at a car wash.
This Ain’t Your Grandpa’s Root Beer.
Meet Soda Jerk — a throwback to soda counters and cherry-topped sundaes, with a boozy wink. These flavored vodkas serve up diner vibes and spiked nostalgia in every bottle. Sweet, smooth, and just the right kind of wrong. Retro never tasted this rebellious.
Power. Precision. Performance. On Brand.
Great design doesn’t just look good—it performs. For over two decades, I’ve partnered with Toshiba to bring bold clarity and visual precision to a complex portfolio of products and services. From concept to press check, I’ve led the charge on brochures, spec sheets, and full-scale campaigns—blending smart storytelling with sharp design systems. The result is a brand language that works as hard as the machines it represents: consistent, adaptable, and always one step ahead.
Built to Dominate. Designed to Distinguish.
From the first sketch to the final serve, Qranc was built to break the mold. I created a bold, modern identity that puts the power of the game front and center—starting with the dynamic “Q” logo and extending through every product, package, and piece of merch. With red-and-black styling and sleek, no-nonsense lines, Qranc brings energy, confidence, and precision to every point. Every detail hits harder—just like your game.
A custom-fit identity for a custom-fit payment solution.
Inspired by the magnetic stripe on the back of a credit card, the Fullpay logo builds a bold, minimal “F” that doubles as a modern-day talk bubble—hinting at the brand’s consultative, human-first approach. Paired with a clean lowercase wordmark and a crisp blue-and-black palette, the system balances tech-forward precision with everyday approachability. It’s a visual identity that feels as reliable and responsive as the company it represents.
Branding magnetism with an identity that sticks.
I built the Nato Smart Mount brand around the magnetic genius of the product itself. The brand identity reflects the same elegant simplicity that sets the mount apart. The lightning bolt–shaped “N” delivers an instant jolt of recognition, forming the centerpiece of a bold visual system used across packaging, demos, and ecommerce.
Clean, confident, and relentlessly user-friendly, the design made waves in a saturated market—so much so that competitors started copying the brand wholesale. But there’s only one original, and Nato’s brand identity sticks.